Report Copywriting, Carat (Dentsu Aegis)

Carat is the world’s fastest-growing global media agency. Its staff of more than 6,000 marketing leaders work with clients in over 150 countries.

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What was needed?

As part of a series of thought leadership initiatives, Carat commissioned us to produce an in-depth report on the trends shaping the global travel industry. Drawing on our journalism experience, we interviewed Carat’s in-house experts and built on Carat’s existing research to produce a 4,000-word, 22-page document.

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The results

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The final report – Navigating the Experience Economy: Travel Trends – was launched through a Dentsu Aegis announcement.

It drove new enquiries, positioned Carat as credible experts, and strengthened the company's position with its existing clients.

What they said

“We have a wealth of data, information and experience in our business which often sits in our experts’ minds. Due to time pressure and client work, our ability to deliver timely thought leadership has always been a challenge. Neil worked with our experts to interview them and gather the key information from a variety of sources, taking the onus off the team to put pen to a blank sheet of paper.

“We've worked with Neil on different projects, from thought leadership pieces through to video scripts, and the output has always been of a high standard and met our brief accurately.”

- Katie Duance, Head of Communications, Dentsu Aegis Network