B2C Email Campaign Copywriting, On
On is the world’s fastest growing running brand. Founded in Zurich, Switzerland, it now operates in 50 countries and its shoes and apparel are used by three million runners around the world.
What was needed?
In the build up to Christmas, On commissioned Nota Bene Copywriting to produce a series of customer emails designed to build awareness and excitement in its product range and - crucially - generate sales in the year’s key trading period. It also needed copy for other emails in its marketing funnel, including campaigns aimed at ‘abandoned basket’ shoppers and messages to introduce new or limited edition products.
The results
Our work proved a major hit, getting immediate sign-off and driving significant sales over the decisive holiday period.
We continue to work with On’s marketing team across a range of both customer-facing copy and internal communications projects.
What they said
“I first worked with Neil at the Rio 2016 Paralympic Games so, when On needed some extra support with sports storytelling, I knew who to call. Over several years, Nota Bene has supported On across a range of topics and channels. From email subject lines to articles of 2,000 words plus, Neil has always delivered, no matter how tight the turnaround.
“One of Neil’s greatest assets is his interviewing technique. Whether speaking to one of our team or an elite athlete, he’s able to draw out not only the key points but the human stories that really captivate the reader. One piece of copy Neil ghostwrote for an athlete was so accurately interpreted that they had it printed and framed, which I think speaks volumes.
“On top of all that, Neil has a great sense of humour and is a pleasure to work with. I’d happily recommend him any time.”
- Mike Stuart
Copy Lead, On
