Annual Report Copywriting, The RFL

The Rugby Football League is the national governing body for rugby league in the UK. It administers the England rugby league and several competitions, including the Challenge Cup, from its bases in Manchester and Leeds.

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What was needed?

We have been repeatedly commissioned by senior RFL officials to provide copywriting support for the organisation’s Annual Report. This involves pulling together broad and complex strategic themes and tying them into a single cohesive and compelling narrative. We regularly interview staff from across the organisation, using our journalism experience to unearth the hidden stories that attract and retain the support of a range of stakeholders, including commercial sponsors and broadcast partners.

The results

The RFL communications department was delighted with the standard of our copy.

Calling on the support of Nota Bene Copywriting gave the department the time and freedom to concentrate on other issues, knowing that the organisation’s most important publication of the year was in safe hands.

What they said

“These are brill, thanks – and blissfully clean copy.”