Website Copywriting, The Player Care Group
The Player Care Group is football’s leading body of Player Care experts. Founded by Hugo Scheckter, it works with some of the world’s biggest professional football clubs to drive up standards, knowledge, and best practice across all areas of Player Care.
What was needed?
As part of a refresh and refinement of its go-to-market strategy, The Player Care Group was seeking a strategic copywriting partner that could provide support on the planning development of copy across an entirely new website. Over a series of meetings, we outlined buyer personas and their stages of awareness; organised information to create a new website structure; and ensured all new copy mapped to the new buyer personas.
The results
Within just a few weeks of our initial contact, The Player Care Group launched a brand new website that put lead generation and online sales at the heart of its strategy.
Driving up conversions was a key objective and our copy delivered, taking early- and mid-stage prospects all the way through the funnel with emotionally-appealing copy that eased their anxieties and persuaded them to do business with The Player Care Group.
What they said
“I’d been struggling with inconsistent copy across my business, and I had issues with being succinct and getting my point across.
“I found Neil and immediately could see he got what I was trying to achieve and was pretty much spot on right away with the copy he wrote. Any small changes he took in his stride, and I didn’t have to worry about any reaction to me editing his work.
“He’s easy to get on with, reliable and sticks to timelines – I’ll happily work with him again in the future.”
- Hugo Scheckter
Founder and Managing Director, The Player Care Group
