Case Study Copywriting, Dropbox

Dropbox is a file hosting company based in San Francisco. It launched its cloud storage service in 2007 and is now valued at more than US $10 billion.


What was needed?

Working with Dropbox Japan, Nota Bene Copywriting founder Neil Barraclough was given raw source material for a series of Dropbox Business case studies involving Japanese companies.

Dropbox has a distinct tone of voice and an extensive style guide. Using a combination of our storytelling and writing skills, we transformed source material in poorly-translated English into compelling case studies that perfectly matched Dropbox's other written communications in both style and tone. 


The results

Dropbox Japan was delighted with the quality of work we produced. The case studies were used to generate new business leads, and were so compelling that the stories they contained were covered by business publications in Japan.