White Paper Copywriting, Kentico Cloud
Kentico Cloud is a cloud-first headless CMS for digital agencies and their clients. It is part of Kentico Software, which has offices in the United States, United Kingdom and Czech Republic, along with more than 1,000 partners in 80 countries worldwide.
What was needed?
As part of a drive to generate new enquiries and customers, Kentico Cloud commissioned Nota Bene to produce a 3,000-word white paper. This technical document looked at how content-as-a-service (CaaS) can alleviate four major pressures faced by marketing agencies around the world. It introduced the six pillars of CaaS and demonstrated how each one works to accelerate four drivers of agency growth identified by Kentico Cloud.
The results
After briefing calls with senior staff in the UK and United States, Nota Bene was supplied with a significant volume of research material.
Our methodical and detail-oriented approach delivered a 16-page document aimed at owners and managing directors of global marketing agencies. No amends were needed on the first draft.
What they said
“No further work required on this one…. Would love to continue working with you.”
