Product Tagline Copywriting, Xendurance Europe
Xendurance Europe is one of Europe’s leading suppliers of sports supplements and apparel. Founded in Oxford, UK, it provides products and apparel designed to help committed athletes improve their performance in some of the world’s most gruelling events.
What was needed?
After being a best-selling product for several years, Xendurance wanted a fresh way to advertise its Lactic Acid Buffer. It commissioned Nota Bene Copywriting to produce 10 new eye-catching and interest-generating taglines to run on paid social media campaigns across Facebook and Instagram.
The results
After diving into pages of product reviews to gather essential voice-of-customer data, we delivered 10 compelling taglines designed to stop social scrolling and grab the attention of Xendurance’s target audience.
The taglines brought a new vibrance to Xendurance’s advertising and proved an immediate success.
What they said
“We found Neil’s website with a quick Google search - it ticked all the boxes - a quick 15 minute chat and we were away. A week later and our new set of product taglines arrived. Neil absolutely nailed it!!!
“I have worked on this product for years and not once got close to these results. We will be back. In fact, we started using one of the new lines within 15 minutes of them arriving.”
- Jim Peskett
General Manager, Xendurance Europe
