Campaign Copywriting, DECATHLON
DECATHLON is the world’s largest sporting goods retailer. It has more than 2,000 stores spread across 56 countries and five continents. With a turnover of almost €14 billion, it is a retail giant and one of the most influential brands in sports and leisure.
What was needed?
Nota Bene Copywriting was approached by the San Francisco-based creative and design team at DECATHLON USA. It needed ongoing support and expertise across a range of material, from campaign taglines and paid social media posts through to product copy, blog writing, and brochure editing. Key for DECATHLON was finding a proven copywriting partner that could deliver effective, results-generating work with reliability and speed.
The results
Our work immediately hit the target. Today, DECATHLON USA continues to use Nota Bene’s copy, calling on our knowledge and experience to help craft compelling messages that align with its brand and tone while delivering increases in visitors and conversions.
What they said
“Neil's been wonderful to work with.
“His experience and the quality of his work speaks for itself. But as a small, fast-moving team, we also need people who are responsive, reliable, and don't need hand-holding. Neil hit the ground running and has worked on taglines and CTAs through to editing and helping us to build a consistent style guide.
“We're so glad to have him in our reach.”
- Camille Gomez
Creative Manager, DECATHLON America
