Website Copywriting, Ball Corporation
Ball Corporation is the world’s leading provider of sustainable aluminium packaging for beverages, personal care, and household products. It employs more than 24,300 people worldwide and in 2021 reported net sales of $13.8 billion.
What was needed?
As part of a new-look website, Ball Corporation wanted to update the messaging surrounding some of its key packaging products. Working closely with senior figures at Colorado creative agency Lumenati, we produced new, eye-catching and energetic web copy for a series of Ball Corporation’s best-selling aluminium bottles and aerosols.
The results
Our copy now provides key positioning and sales messages on Ball Corporation’s global website, acting as a first reference point for both customers and leads around the world who are actively seeking sustainable packaging choices. We’ll drink to that!
