Brochure Copywriting, Blackheath Products
Blackheath Products is a leading supplier to the construction and furniture industry. It serves the UK, Ireland and beyond from its West Midlands base.
What was needed?
As part of a partnership with Formica Group, Blackheath Products wanted to produce a brochure to raise its profile and position it as a key supplier to the buildings and fabrications industry ahead of the 2022 Commonwealth Games in Birmingham, England. This strategic document was aimed at Commonwealth Games organisers, architects and designers, main contractors, and relevant sub-contractors.
From the start of the process, Nota Bene helped to formalise the structure of the document and its key messaging priorities.
A telephone interview with the managing director and owner of Blackheath Products provided vital background information.
The final document included editorial, case studies, pull-out statistics, ghostwritten messages and compelling reasons to choose Blackheath Products. It achieved each of the company’s 2022 Commonwealth Games ambitions, sparking new sales conversations and positioning the company as a leading industry supplier.