Sports Copywriting Case Studies

Trusted by the world’s biggest brands and highest profile organisations, we elevate sports copywriting beyond tired cliches and empty hype. Find out more about our work as a sports copywriter.

B2C Campaign Copywriting, DECATHLON

With more than 2,000 stores spread across 56 countries, DECATHLON is the world’s biggest sports retailer. Read the full case study.

B2C Email Copywriting, On

Founded in Zurich, Switzerland, On operates in 50 countries and is the world’s fastest-growing running brand. Read the full case study.

Head of Editorial, Rio 2016 Paralympic Games

Working from the Barra Olympic Park in Rio de Janeiro, we oversaw a team of writers supplying the IPC’s website. Read the full case study.

Copywriting Partnership, The England and Wales Cricket Board (ECB)

Based at Lord’s Cricket Ground, the ECB is the national governing body for cricket in England and Wales. Read the full case study.

Website Copywriting, The Player Care Group

The Player Care Group works with some of the biggest clubs in world football to drive up Player Care standards. Read the full case study.

Product Tagline Copywriting, Xendurance Europe

One of Europe’s leading suppliers of sports supplements and apparel, Xendurance Europe relies on us for creativity and spark. Read the full case study.

Annual Report Copywriting, The International Paralympic Committee

The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. Read the full case study.

Annual Report Copywriting, The Rugby Football League

Operating from its Manchester HQ, the Rugby Football League is the UK’s national governing body for rugby league. Read the full case study.